Top Menu

  • Top Menu
  • Top Menu

  • Top Menu

  • Calendar
  • Downloads
  • Contact

    Finding Us

    We are in easy reach from various methods of transport:

    94, 237, 266. 207, 260, 283, 228

    Goldhawk Road (Hammersmith and City Line), Ravenscourt Park (District Line)

    Limited parking is available at Hammersmith Academy. Visitors are encouraged to travel via public transport.

    Should you choose to travel by car please be advised that on street parking is available at a cost of £1.10 per half hour (as of April 2013) chargeable between the hours of 9.00am to 5.00pm (Mon-Fri).

    Hammersmith Academy
    25 Cathnor Road
    W12 9JD

    t: 020 8222 6000
    f: 0208 222 6728



Creative Digital Media Production


BTEC Level 3 Creative Digital Media Production

This is a vocational course that aims to enhance the skills of learners through practical work underpinned by theoretical study.

At Hammersmith Academy we follow the Film pathway, which comprises of a range of mandatory and optional units. Students also have to sit an exam in the first year of the course which covers media theory.

We aim to include a wide range of units across the course to allow students to gain a deeper knowledge of the pathway and be able to go on to a higher education course with a dedicated skill set.

The course is designed for those with a keen interest in Media and will be taught through a series of practical workshops and theory seminars. All the theoretical work undertaken on the course is there to underpin the practical work and the course makes clear links between the two.

The course is equivalent to one A Level and can be completed alongside other A Levels, however, similar subjects such as English, History and Sociology would complement the course well.

The two year BTEC Extended Certificate, completed in Year 13, is recognised as equivalent to one A Level and attract UCAS points as such.

Exam Board: Edexcel

Entry Requirements: Eight or more GCSEs at grades 9-4 including grade 5 in English and Mathematics.

Skills Gained

  • Learners will create media products through applying knowledge and understanding of media language and representation from the theoretical framework to express and communicate meaning to an intended audience.
  • Learners will explore how media products follow generic conventions, use media language, represent events, issues, places, individuals and social groups, address audiences and reflect their industrial context.
  • Learners will explore the range of media forms to exemplify media industry issues demonstrating their knowledge and understanding of the theoretical framework (media language, representation, audiences and media industries) as it applies to each form.
  • Learners will apply the theoretical framework and theoretical perspectives to three in-depth studies.

Supporting Trips

  • Film Screenings
  • Media job conference’s

Possible Careers

  • Broadcast journalist
  • Editorial assistant
  • Magazine journalist
  • Newspaper journalist
  • Press photographer
  • Press sub-editor
  • Web content manager
  • Writer
  • Graphic Designer
  • TV Producer
  • Content Creator