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    Finding Us

    We are in easy reach from various methods of transport:


    Bus
    94, 237, 266. 207, 260, 283, 228


    Underground
    Goldhawk Road (Hammersmith and City Line), Ravenscourt Park (District Line)


    Car
    Limited parking is available at Hammersmith Academy. Visitors are encouraged to travel via public transport.

    Should you choose to travel by car please be advised that on street parking is available at a cost of £1.10 per half hour (as of April 2013) chargeable between the hours of 9.00am to 5.00pm (Mon-Fri).

    Hammersmith Academy
    25 Cathnor Road
    London
    W12 9JD


    t: 020 8222 6000
    f: 0208 222 6728
    e: info@hammersmithacademy.org


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    @HammersmithAcad


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Media Studies

141

7 – 11 Media Studies

Who taught you what to think? Who whispered that opinion in your ear? If your answer was ‘no one’, the real answer is probably the media. It shapes our world, our thinking, our reality… and it lives in your pocket. Every day, we consume hours of media and too often, we are unaware how much it affects us. It is our goal to make you aware, to make sure that no one can pull the wool over your eyes.

Mr Clarke (Head of Media)

GCSE

Exam Board: OCR

@HA_mediaandIT

We aim to enhance students’ engagement and appreciation of the media and its role in their daily lives, to develop a critical understanding of the media and to explore production processes, technologies and contexts.

This course is designed to make you think more deeply about how media texts are constructed, who makes them and why. We aim to challenge your views about stereotypes and explore the effects of texts on audiences. We also will ensure that you use a range of industry standard software in your practical assignments including professional HD DV video cameras, SLR digital cameras and a fully functioning Mac editing suite equipped with the full range of Adobe software programmes such as Photoshop, Dreamweaver, In Design, Fireworks. We also have two industry standard editing packages, Final Cut Pro and Premiere Pro.

Media Studies is best suited to students who are interested in film, television, radio, and print, current affairs and popular culture. You must be able to write fluently and analytically. Media Studies shares a lot in common with English in that it builds upon the analytical skills learned in the subject to gain a deeper understanding of how meaning is constructed within the world around us
It is also suited to those who enjoy working visually and undertaking practical elements. The controlled assessment element is worth 60% of the total mark, so it requires organisational skills and the ability to meet regular deadlines.

Media

What’s unique about HA Media?

Hammersmith Academy specialises in Creative Digital Media and IT. We have industry standard equipment ranging from two mac suites, a fully operational TV studio and 13 DSLR Canon cameras. We have access to industry standard software such as Final Cut Pro and the Adobe Suite. All teachers at HA are trained to an industry standard with some having worked in Broadcast Media before becoming teachers. All teachers have a specialist knowledge that is not often found, allowing the subject to be in depth from both a practical and theoretical point of view.

Recent adventures in Media

Two students won the Since 9/11 Foundation Film Competition and were rewarded with a trip to New York.

Our students were commissioned to make the trailer for the English National Ballet’s Dance Journeys: Unsilenced